Personality: A look at you, was an assignment where we made word clouds filled with our personality traits we possess, and ones we admire. Then, we answered a series of questions to show our understanding and demonstrate critical thinking. Personality Traits: Personality Values: 1. In what situations do you suppress some of your core personality traits? Why do you do this?
I suppress my core personality traits when I am around people I do not know very well. I think I do this because I am uncomfortable revealing too much about myself around strangers. 2. In what situations are some of your personality traits amplified? Why do you do this? My core traits are amplified when I am around my closest friends because I feel most comfortable around them, and do not feel worried of judgement. 3. Do you have any personality traits that make your life more difficult? If you were to change there traits, how might you go about doing that? My procrastination makes my life much more difficult than it should be. Even though I am very self aware of the problem, I can not seem to change my ways. I have yet to find a solution. 4. What traits separates you from the rest of the people in your group of friends? Family? This class? I like to think I am a deeper thinker than most people. Although this may not be true, I always take pride in seeing things from as many angles as possible, even if it means often over-thinking even the smallest of things. 5. Can you think of any subconscious motives that have created who you are? I believe an over reliance on humour in many of my social interactions may be caused by a discomfort with serious discussions. However, I am not sure why I feel discomfort when in the midst of a serious interaction. 6. What rewards and punishments have you experienced that have you shaped into who you are? I think that the effects that my actions have had on other people have acted as rewards and punishments through teaching me what is right and what is wrong. This has allowed me to think before I act/speak. 7. Are there any people in your life who you try (consciously or unconsciously) to emulate? Why do you think this is so? I think I both consciously and subconsciously try to emulate characters I see portrayed in media who seem to bode great charisma. I have always wanted to be a smooth talker and display wit, mostly because I am captivated by fictional characters. I think it is because of how I started watching films at such a young age, that it left an effect on my personality as I grew up. 8. How do your thoughts, feelings, and perceptions influence your behaviours? I try to always remain logical when I am distraught, but more often than not my emotions drive my actions. For example, I hate the sound of chewing, and I know that it is not reasonable to expect everyone to not chew around me, yet I still feel anger towards people who do. 9. What are some goals that you have to shape your personality? I hope to become less lazy by setting strict timetables for myself on a weekly basis. Also, I am aiming to maintain loyalty towards people that matter to me by making sure I am always treating them how I expect them to treat me.
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For this assignment, we were to take online personality tests, and then answered a series of questions to demonstrate a deeper thinking of the subject. 1. What kind of test was it?
Personality test 2. Who created it? A website named ‘16 Personalities’ created the test. 3. How/For whom would the test be useful? I believe that most personality tests are taken for fun by people who are interested in finding out which category they fall into. 4. Was your test credible? The site seemed very credible. It had a simple and professional look that was free of ads. 5. Was your test reliable? The test seemed quite reliable as the questions seemed relevant and I believed my results to be accurate. 6. Is your test valid? How do you know? The test was valid. I think this because I agreed with almost everything they told me about myself according to my answers. I took the test again and received the same result. https://www.16personalities.com/ For 'Motivation in Advertisements', I was tasked with finding examples of two advertisements that demonstrated a sense of motivation for the consumer. I then explained the ads, stated how they fit into the hierarchy of needs, and said why I thought they were effective. Ad #1: This is part of the 'Find Your Greatness' Nike sportswear advertisement series. The ad attempts to motivate you to exercise (in Nike clothing) without the use of imagery of a pro-athlete or fitness model. This advertisement fits into both self-actualization and esteem on Abraham Maslow's hierarchy of needs. Self-actualization because it encourages you to reach your potential, whatever it may be. Esteem because it describes even the most average of people as being great. Also, exercise increases our self esteem through appearance changes and lifestyle. This advertisement is effective because it uses an overweight person as it's example of someone using Nike sportswear, as opposed to the usual superstar athlete or supermodel. This allows viewers to immediately relate and visualize themselves using the product. The phrase "Find Your Greatness" is an exciting proposition because "Greatness" is not a word most people would associate with themselves, yet this ad makes it seem like it is attainable for everyone. Ad #2: This is an advertisement displaying the risks of leaving children in cars outside. While not selling a product, the ad still satisfies our need of safety and manipulates our feeling of love to drive it's point across. Safety wise, the image exposes the risk of leaving someone in a hot car, showing how death is a real possibility. It uses our sense of love by displaying the risk of your children dying. While both ads are effective, I believe Ad #2 is the more effective due to it's wording. When you begin reading the poster, it seems like a sports car advertisement, until you realize '0-60' is referring to degrees and not KPH. This sudden change in mood makes it the more impact and motivating advertisement. Part 2: 1. Which Needs are most powerful in motivating someone to buy a product? How do advertisers connect those needs to their products? Needs that are most powerful in motivation for purchasing a product are usually ones centered around health, such as exercise, food, or safety. Advertisement often utilise this by claiming their product provides these important aspects. This can be found in many car ads, where they display safety features (such as airbags) for the majority of the commercial. 2. Why do some advertisers appeal to our needs? Do you think this is ethical? Advertisers appeal to our needs in order to sell their product. They know we will buy what we believe we need to have. In my opinion, this remains ethical as long as our needs are met just as advertised if we purchase the product. 3. Name other situations (in daily life) in which our needs are deliberately used by others to motivate us to do something. Some instances I can think of:
Questions for Further Investigation:
1. Once I finished my personality bubble, I wondered how different, or how similar my bubble would be if someone else, who knew me well, created it. Perhaps I will get one of my friends to do one for me in the future. 2. I was surprised how accurate my personality test was. I question if that was a mere coincidence, or if that site is consistent with it's accurate depictions of people's personalities. 3. The ad assignment begs the question: How many advertisements utilize motivation to sell their product? And what is the most common need that is targeted in marketing? |
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